With such huge possibilities for improvement made possible by technology, innovation is a key discipline in our business, producing important new customer value and efficiency in service delivery.
Innovation is key to our success with customers. It means knowing their needs and expectations, anticipating trends, constantly harnessing new methods to combine better value, satisfaction, quality and a healthy diet.
Inside our business, we share consumer insight and ideas and encourage radical thinking about the way things might be done better.
Our Offer Development team continually research the market, evaluating the customer response to new high street trends and emerging cuisines. This discipline of monitoring and benchmarking ourselves against what works best in the heat of the open market underpins each one of our innovative award-winning offers, concepts and brands.
We are flexible in combing theses Elior brands with High Street brands to best suit the tastes of different customer groups. High Street brands we use regularly include Costa, Starbucks, Subway and Vitamojo.
Our promotions programme plays a vital role in keeping our food service fresh, agile and innovative for our customers. Our promotions have a real impact on sales, enliven our sites, reflecting seasonal food preferences and trends that influence our food choices.
This is an expert field where we invest continually to produce imaginative offers and create customer environments and pop ups that make a major contribution to the value of our services on many different types of sites right across our portfolio of market sectors.
The Big Idea and Supporting the start-up eco system
The Big Idea is Elior’s forum for suppliers, both small and large, who have innovative ideas for new food and service offers which might enhance the customer experience. It is designed to open up the process of approaching our business - especially suppliers unknown to us - and give them the opportunity to present their ideas to a group of our most experienced operators.
We also back start-up businesses that are working on new cuisine, offers, service concepts and technology solutions that will have an impact on the customer service experience. Vitamojo is one such small business that has worked with us to develop an exciting app for customers which enables them to select and personalise their meal according to their tastes and healthy eating agenda, and for it to be freshly made ready for them to collect at the time they choose.