- Press Release - In the media

Elior UK updates its Latina Merica concept as the road to Rio hots up

Leading contract caterer Elior UK has updated its highly popular Latina Merica concept to help its sites capitalise on the festivities in Rio this summer.

From the likes of high street restaurants such as Ceviche and Las Iguanas to the more BBQ-focused restaurants like Cabana, Preto, and Rodizio Rico – flavour tourism is driving strong interest in South American foods.

Matt Joblin, Elior offer development manager, said: “As flavour tourism increases, customers are seeking out new dishes and ever bolder flavours. And South American food is proving particularly popular. With Rio just around the corner, the timing couldn’t be better for Elior UK to update its Latina Merica concept. This beefed up version has a much stronger focus on the BBQ element. This trend is growing rapidly in popularity, with 22% growth expected by 2020[1].”

The refreshed offer comes with more than 35 recipes bursting with South American flavour. These include lime & chilli glazed sausage skewers, Latina spit-charred pork and spicy malagueta chicken. Each protein is served with a choice of tasty sides like quinoa, rice & black beans and a range of vibrant salads e.g. Brazilian pea & sweetcorn or mango, kale & sweet potato.

And for those on a meat-free diet, there are some delicious spicy tofu & vegetarian skewers too.


[1] Menu & Food Trends, M&C Allegra Foodservice, July 2015