Launched to rival the high street leaders, the fresh new concept – developed and trademarked by the leading contract caterer – lets customers build their own perfect sub, wrap or salad.

Described by some customers as “better than Subway”, the concept has recently been trialed at selected university campuses with enormous success – increasing the average number of daily transactions by as much as 37% and rocketing average spend per head by up to 45%.

Elior’s offer development manager, Matt Joblin, said: “After learning that 43% of customers thought customisation was important, we knew that we wanted to create a tailored offer that would fit across all sectors. But we also knew we had to do more than just create great tasting, customisable subs and wraps. The whole experience had to be right.

“So as well as a whole range of delicious breads, fillings and sauces, Elior also supplied each site with GO’SASA branded caps, aprons and bags, bespoke deli paper and loyalty cards – to help complete the high street experience. We’re thrilled that this level of commitment and quality has been recognised by The British Sandwich Industry Awards, and we look forward to seeing what other success this exciting new concept can deliver.” 

The judging panel said: “Judges felt the concept is so wide ranging in its offer, that there really is something for everyone – sub, wrap or salad, value, casual or premium. With GO’SASA Deli, customers can rely on a freshly made, satisfying lunch on the go. The presentation and quality of the food are both top notch – giving a real high street feel.” 

To accommodate the increasingly common trend for customisation, GO’SASA gives customers as much choice as possible. As well as picking a size (half or regular), customers can also choose from one of three price points – depending on the type of filling they choose: ‘Value’, ‘Casual or ‘Premium’.

And as healthy eating continues to rank highly on the list of consumer priorities, GO’SASA was specifically designed to give customers the power to make healthier choices e.g. by swapping their sub for a wrap or salad.