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- Press Release - NEWS AND MEDIA

Salford City Stadium appoints partner Azure to kick off 2012 with outstanding hospitality offer

Salford City Stadium has signed an exciting new ten-year deal worth £13 million with Azure (part of Elior UK), to provide match and non match-day event catering at the soon to be opened stadium.

Salford City Stadium has signed an exciting new ten-year deal worth £13 million with Azure (part of Elior UK), to provide match and non match-day event catering at the soon to be opened stadium.

Manchester’s newest conference and events destination, and home to the Salford City Reds Super League Rugby team, has teamed up with the hospitality partner to deliver high quality banqueting in its state of the art conferencing suites, which will cater for up to 1,000 delegates.

The new 12,000 capacity stadium is due to be completed in December 2011, with the first stadium match kicking off in February 2012.

As part of the deal, award winning Azure chef Steven Fitzsimmons will oversee catering at the stadium, alongside experienced general manager Steven Reeve and his team. Fitzsimmons brings with him experience from stadia in Scotland and Manchester’s Crowne Plaza hotel.

In addition to providing catering services, Azure will also be responsible for marketing and selling the stadium's conferencing offer for non-match day use.

The stadium’s facilities include hospitality suites and executive meeting spaces along with match-day food kiosks.

Steven Reeve, general manager Azure, says: “From the very first match at their new ground, fans will be able to enjoy a range of high quality food and drink. We will also be launching a high quality hospitality offer to supporters in the 750 capacity main suite, the Presidential Suite and 12 executive boxes.

“At Salford City Stadium it’s the whole experience that matters, so we’ll ensure that customers and fans alike enjoy a great range of quality food and premium customer service.”

Andy Orr, Salford City Stadium director adds: “Azure really stood out from the competition thanks to their flexible approach to catering and their dedicated team. Their vision to work with us in growing our non-match day business is impressive and we’re looking forward to working together over the next 10 years to turn our vision into reality.”

The stadium is currently taking bookings for conferences, weddings and events throughout 2012 and beyond, and offers an unrivalled location, accessible directly opposite the Trafford Centre.

For further information please visit www.salfordcitystadium.com or call 0844 844 8404.