Elior UK has appointed Tim Bowley, former managing director of Whitbread-owned Beefeater Restaurants, as managing director in a move that will further strengthen the leading contract caterer’s customer service offer.

Bowley, who joins the company this month, will be responsible for Elior’s B&I, Defence, Vending, Heritage and FM business.

Tim Hammond, chief executive of Elior UK, says: “Tim joins us with a wealth of hospitality and foodservice experience following a successful career with Whitbread Plc and YUM restaurants working on brands such as Premier Inn, KFC and Pizza Hut.

“He will be instrumental in implementing our strategy – ensuring we place an even greater emphasis on customer service. We’ve set our sights on combining excellent food with the dedication of our staff who bring great skill and warmth giving our customers the reasons to choose us time and time again. Elior is already recognised as one of the leading companies in food and together with an increased focus on service we’ll be able to deliver a whole lot more.”

Bowley adds: “With the opening of a number of innovative sites, such as Brighton & Hove Albion Football Club, which go the extra mile to deliver exactly what the customer wants, it’s an exciting time to be joining Elior. The company is already recognised as a leader in food and I’m looking forward to working with the team to continue to deliver exceptional experiences to customers.”