- Press Release - In the media
Elior UK teams up with The Urban Rajah to create new Indian concept
The concept, which will launch in February, has been designed to help Elior sites grow their sales by capitalising on the growing trends for contemporary Indian cuisine.
One of the exciting new dishes in development is a Buroti. The Indian style wrap is packed with chicken, lamb or vegetarian options – such as roasted paneer – soaked in carefully layered Indian spices, partnered with fragrant basmati rice and delicious regional chutneys.
The Buroti menu is complemented by an irresistible range of sides including chaat masala fries and spiced chickpeas.
The Urban Rajah said: “Much like myself, the new concept is born in Britain but spiced by India. It will retell the story of Indian food in the UK, fusing the much-loved essence of traditional Indian cuisine with a more modern handheld format.”
Carl Morris, director of marketing & corporate communications at Elior, said: “With The Urban Rajah’s extensive knowledge of Indian street food and our expertise in creating successful trend-led pop-ups, we’re developing a concept that will deliver real value for our clients and help them bring the theatre and excitement of Indian street food to their restaurants.”
As part of the partnership, a percentage of revenue generated by the concept will be donated to charity to help and support street children.