The partnership saw the leading contract catering and services provider feature on the Scotland Women kit during their Guinness Women’s Six Nations fixture against England at Scottish Gas Murrayfield – a match which attracted a record attendance of over 30,000, making it the largest standalone women’s rugby match ever staged in Scotland. The deal will continue for the remainder of the current season and through the whole of the 2026/27 season.

The agreement marks Elior UK’s first venture into kit partnership promotion in Scotland. The business has worked with Scottish Rugby in the hospitality space since 2008, delivering The Murrayfield Experience hospitality offer at Scottish Gas Murrayfield.

Elior UK delivers all conference, events and hospitality within the suites of the national stadium, supporting Scottish Rugby in hosting hospitality and guests for major international fixtures, including the record-breaking Scotland Women match against England.

Craig Stewart, Managing Director, Stadia, at Elior UK, said: “Given our long-standing partnership with Scottish Rugby, we are proud to be an official sponsor of the national team for this Guinness Women’s Six Nations, at a very exciting time for the women’s game.”

Olaf Gueldner, Scottish Rugby’s Chief Customer Officer, said: “We have a close working relationship with Elior UK’s ‘The Murrayfield Experience’, and over the last year we have expanded that with a variety of new, exciting spaces within the stadium that have been used for our Scotland Men’s internationals as well as the Scotland Women’s match against England on Saturday.

“The fact that Elior UK is now becoming an Official Partner of Scotland Women shows the growth in our women’s team which is itself generating new commercial opportunities.”