Innovation is a driving force

We’re determined to hold the lead in understanding changing trends in consumer tastes and new service concepts, and seeking ways to improve the appeal of our offers.


Brimming with Ideas

Innovation is key to our success with customers. It means knowing their needs and expectations, anticipating trends, constantly harnessing new methods to combine better value, satisfaction, quality and a healthy diet. Inside our business we share consumer insight and ideas and encourage actively radical thinking about the way things might be done better.

Our brands

Our Offer Development team continually research the market, evaluating the customer response to new high street trends and emerging cuisines. This discipline of monitoring and benchmarking ourselves against what works best in the heat of the open market underpins each one of our innovative award winning offers, concepts and brands.

Below are just some of our many trademarked in-house brands:


Elior Promotions

Our promotions programme provides our sites with professionally-produced seasonal themes and activities which focus on special dates in the calendar. It is an important programme that enlivens our sites and adds value to our offers throughout the year. The innovative ideas behind each promotion are designed to increase customer footfall and cash sales.


The Big Idea

The Big Idea is Elior’s forum for suppliers, both small and large, who have innovative ideas for new food and service offers which might enhance the customer experience.  It is designed to open up the process of approaching our business - especially suppliers unknown to us - and give them the opportunity to present their ideas to a group of our most experienced operators.

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